YUMMY!
No, this post has
nothing to do with cakes. Needless to say, it’s still a delicious
chunk of knowledge about emerging wave of new trends, especially
when it comes to male generation. The time when young people are
becoming financially independent from their parents, getting
marriage in their early twenties and having kids before thirty has
already passed – irretrievably, I’m afraid. They said that thirty
is a new twenty-somethings.
Ever since I turned
21, I’ve been not celebrating a birthday but I started to call it
anniversary of 21st birthday. Last time I celebrated my second one.
I’m not really proud to admit that I belong to the club of these
youngsters who follow the rule of “go with the flow”, doing a lot
of things just to stay “cool”. And we truly hate when our parents
say: ”When I was in your age…”. This statement holds such a
tremendous pressure. Let’s be honest, your twenties won’t last
forever.
The research
conducted by Dr. Meg Jay from the University of Virginia shines the
spotlight that 80% of the most defining moments in your life happen
by age 35. The is the dual nature of being twenty-something: probably
it’s the best period of your life and the worst at the same time.
There are a lot of upcoming decisions that can shape your life
forever. Sadly, most of us, after graduating, still don’t know what
to do in life. That’s why we’ve been labelled as Choisters,
Millennials, Emerging Adults,Twixters or the Lost Generation.
Interestingly, there is one more name for successful young males who
have a strong financial stability, they are called: Yummy.
Yummy is a modern
term for “young urban male” under 30. Why doesn’t this trend
relate to females? HSBC market research indicates that the
increasingly number of luxury buyers are yummies. These men usually
obtain apartments in major cities, buy luxury cars, and they are
investing a lot money in luxury brands, in general. Why? Because
they love to spoil themselves. They don’t think about all these
responsibilities like marriage, kids or even about having a
girlfriend. (Now, all the single ladies can put the blame on
yummies!)
Many luxury brands
have launched exclusive lines of products specifically for this kind
of men. Burberry, Prada and Gucci predict sales growth of 9 percent
because of yummies’ fat wallets.
Yummy has never
heard of the term of aging gracefully. He is obsessed about his
perfect image. He is able to allocate a large part of his budget for
cosmetic and beauty treatments. According to a study of the Spanish
Institute for Aesthetic Medicine, the number of beauty treatments
fell by 32 percent among women, but increased by 20 percent among
men, mostly singles.
Dear Yummy, you are
not “The Curious Case of Benjamin Button”. It’s time to reduce
your level of selfishness. Nobody wants to be alone forever.
This goes for both
females and males: our generation decided to grow up when we want to
and as fast as we need to. The most imperative thing is to move
forward, not backward. If you don’t know what to do with your life
now, try to think how you see your life in five or ten years.
If you have
difficulties doing it, watch this video and answer this question: who
is your hero?
A round of applause
to Matthew McConaughey! Let his speech be an inspiration for you:
